I'm a |

I have 10+ years of experience in the design industry developing award-winning creative, building brands, and planning ad campaigns for businesses of all sizes—from local startups to global corporations.

I specialize in branding and creative direction. Using business strategy and human-centered design, I help businesses express their big ideas by building impactful brand experiences that connect with people.

I’m currently available for freelance work. If you have a project in mind, please reach out!

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Rachel is an extraordinary creative director and designer. Coming across creatives who are able to effectively balance design, strategy, business, management, and clients, while nurturing and building a design team and processes, is like finding a unicorn. Rachel is a unicorn.
Her dedication, talent, keen eye for detail, organizational and management skills, professionalism, industry knowledge, and ability to explain the rationale behind any project make her an excellent team player. (…) Her hands-on approach to team management, ability to command a room, and collaboration with all departments has allowed her to develop deep relationships and effectively push through process changes to streamline efficiencies throughout the agency. (…) She is truly one of the brightest and best creatives I have collaborated with and an absolute joy to work with.
I would highly recommend her as a valuable asset to any team or organization.
CHRISTINE MATTHEWS
CHRISTINE MATTHEWS
Creative Director
Rachel was a pleasure to work with, she has a great understanding of both design and development, a great sense of reasoning behind her artwork, and extremely dedicated. Over our time together at Classy she was able to design and do the front-end development for her solutions. Rachel is a great team player, honest and focused on the benefit of the company she works for, I would be happy to work with her in the future.
BOBAK ZAHEDI
BOBAK ZAHEDI
Director of Product
Rachel came into Simplexity with a willingness and eagerness to succeed that I had not seen on my team in quite some time… Through diligence and a passion for learning she quickly surpassed seasoned designers on the team. Rachel is an organized professional that showed up on time ready to work and help her team anyway possible. I wish she was still with us and she will be an asset on any team anywhere.
ROB WOOTEN
ROB WOOTEN
Senior Art Director
Rachel is one of the most ambitious, passionate and meticulous creative individuals I’ve ever worked with. Her ability to manage and impeccably execute any given assignment is only overshadowed by her extraordinary work ethic. She works evenings, weekends and even during vacation (without being asked) to meet a deadline or complete a project. Her strong sense for art direction and design solidifies her role as an integral piece to any creative organization.
DARREN HOFFMAN
DARREN HOFFMAN
Creative Director
Rachel’s fastidious nature and desire to go the extra mile has helped to transform Wirefly’s promotional merchandising creative this year. She was the lead designer for several of the most successful campaigns in Q1… Time and time again, we hear how easy it is to work with Rachel; her greatest traits as an employee are her team spirit and willingness to help others. She sees every opportunity as a learning experience which shows in her creative approach to projects.
ANDY ZEINFELD
ANDY ZEINFELD
CEO
Rachel is an extremely talented designer with a love for sports. Which could be the reason she’s such a good team player. Her ability to draw from elements of psychology, visual design, and communication made her a valuable member on our creative team at Simplexity. Creativity, problem-solving, passion and attention to detail, she’s got it all. It’d be a pleasure to be able to work with her again in the future and any team would be lucky to have her. And seriously, she will probably kick your butt in basketball. 🙂
DANIEL CHAN
DANIEL CHAN
UX Director

Step one

Start by defining the problem

Users are key

Few know better than the customer

Content first

Design won’t save a bad product

Be a good human

Create a positive impact