Revolutionizing the pet supply industry through e-commerce + personality


An online retailer with a serious passion for helping pets, Chewy’s mission is to deliver pet happiness by conveniently shipping pet food and exceptional customer service. As a rapidly growing startup, defining the brand and maintaining consistency as they scaled across platforms was paramount.


The Chewy brand is fun and quirky, with playful graphics imitating the spunky nature of the furbabies they cater to. I created a consistent brand experience from digital microsites and mobile purchase flows, to printed projects like direct mail and our iconic boxes!

Mobile Purchase Flow

Previous Design


Landing Page

Box Design

Promotional Design

© Rachel Leake 2017