The Collaborative was a three-day conference designed with a single purpose—to bring together social innovators hustling for world change. The conference focused on networking to make connections and accelerating social progress by sharing ideas.

The event was hosted by Classy, a software company that designs online fundraising platforms.


From the venue layout to the interactive app, the Collaborative purposefully fostered connection among attendees. I ensured the attendee experience was consistent from digital promotions to printed collateral to the actual event space.

With an existing logo and watercolor motif, I developed the brand’s visuals with bright colors and vivid photography to contrast the severity of social problems being addressed.

Motion and stills are courtesy of the extremely talented videographers, Brad Hilton and Jean-Philippe Angers.

© Rachel Leake 2020. © Classy.