The Collaborative is a three-day conference designed with a single purpose—to bring together social innovators hustling for world change. The conference focuses on networking to make connections and accelerate social progress by sharing ideas. It ends with an awards ceremony honoring the sector’s top nonprofits. The event is hosted by Classy, a software company that designs online fundraising platforms.
From the venue layout to the interactive app, the Collaborative purposefully fosters connection among attendees. With an existing logo, I developed the brand’s visuals with the bold watercolor motif and vivid photography to contrast the severity of social problems being addressed. The attendee experience was consistent from digital promotions to printed collateral.
Conference Kickoff Video
© Rachel Leake 2017