Redskins Kids Club

Creating an interactive experience for a franchise’s littlest fans


The Redskins Kids Club provides a personalized experience to the franchise’s youngest fans. From movie nights at FedEx field to school partnerships, this initiative allows children to enjoy football while learning valuable life lessons.


To create the Redskins Kids Club, I used the color scheme of its parent brand, the Washington Redskins, and the chunky, angular illustrations of its partner brand, the NFL Rush Zone. I created contests, organized community events, and designed promotional assets.

Washington Redskins

NFL Rush Zone

© Rachel Leake 2017